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Eddie Kirindo is a fashion enthusiast who has got a thing for the good life and having fun. He is a fashion and content creator. 

 What do you do?

I do run a company called Visual studios where we create digital fashion content for fashion designers and retailers with a team of photographers, videographers, make-up artists and marketing manager. It is something we started sometime in 2016. We opened an office in Muthaiga in a creative hub renting spaces to creative but we ran for only four months before it was closed down. The Muthaiga Residential Association launched a complaint about a lot of traffic. It was a big setback. We have invested a huge deal in setting up the studio and securing clients within that arrangement. I had to move the studio back to my house despite the limiting space. We are planning to have a bigger space which will give us more leeway to do bigger productions and just to get the company back to where we had intended it to be.

Who was Eddie before all this fashion came to be?

I was a normal kid growing up in the ‘90s. I loved hip-hop. I loved Nas, Bone thugs-n-Harmony, Pac, Common and D’Angelo. I grew up in Mombasa when hip-hop culture was vibrant. Fashion then was oversized clothes, t-shirts, flares and all that shebang. I had a good time with it. Since them my fashion has changed and transitioned. As I grow older, I get more exposure, to more sartorical which is preppy with an edge. With fashion it is quite different. It is an avenue for expressing yourself. It keeps on changing. I would not say I have a particular style that defines me. It depends on my moods. It can be a steady stage in my life when I feel quite settled so it will reflect. When I am feeling more adventurous it will show. Getting older means as you get to know exactly what works and what does not. I communicate within that without changing the DNA, my style or justifying it.

What is the one constant thing in your style apart from the mood?

One thing I would say is constant within the spectrum of my expression fashion wise is the quality. I tend to buy pieces that lasts and in most cases if I do buy, I buy one piece that costs an arm and leg but know will be there with me. I do not follow trends or fads. They don’t work for me. I am at a point in my life where I think long-term and buy something versatile.

When did you know this would be the path?

It was not planned. Life happens. My introduction to fashion was when I used to work for Diesel. Right before that my experimenting with fashion was in form two when I used to attend jam sessions. We looked forward to Sundays and made sure we dressed the part! Thinking about how to look good clarified the message I wanted people to receive be it funky or dressing up for dinner having conversations about style at an early age.

So when did you come to Nairobi?

Man! I am not a Nairobi guy. I officially came here in 2009/2010. I got back into retail at Mr. Price as a visual merchandiser manager responsible for arranging the store, window displays and general ambience. This was based on my experience working at Diesel abroad.

Did you study for it?

No. Electrical engineering at Mombasa Polytechnic. Back then we had limited choices and influence based on our parents’ ideas. I had an uncle who was an electrical engineer and quite an influence. So I did physics which I was good at, and all sciences. It was an easy choice for me. Along with my pack of three friends, we all found ourselves studying engineering except I dropped out in the second year.

How did your parents take it?

I was raised by a single mum. When I dropped out I did not tell her and she passed on without knowing.

Take me through your daily routine.

I am a morning person. I wake up as early as 4am or 5am and by 2pm I am done with my day unless I have shoots or other projects. My daily tasks starts with prayers as I am a Muslim. Then a cup of coffee or tea to get me going. I do have a morning mantra where I visualize what I want to attain, be it spiritually or at work to keep reminding myself exactly what I want in life. I then prioritize because we have them in queues or pick up on what was left on the previous day.

Your schedule sounds quite flexible. Is working at home distracting?

I have managed with a planned schedule. The good thing is that the commercial breaks are very comfortable and in a place I like being around.  I have designed my work area by mixing an office and a homely vibe to make it feel like an entertaining space. The living room is a home studio for product shoots. It is a space I enjoy being in.

Do you always change it up?

Yes, but not all the time. I had a major change earlier in March when I moved the studio home. I just do small changes here and there to keep the energy balanced and avoid monotony. Now I am into Swahili cultural vibe that I introduced with a few décor changes.

What is that one thing that people don’t know about you?

I was once a sailor. Immediately after high school. My older brother was a sea man and I was looking for a gig to give me extra cash. I got employed as a casual laborer with Wananchi Marine and we went deep sea fishing. It was fun and scary which goes to show you how there is something for everyone out there. i got to know what it takes to be a sailor, being in the sea in the rough waters and death is just by a whisker with only a single trip. It was a good experience. My mum did not like it especially because with a little money the lifestyle was a lot of fun, since once you step on land you have all the reasons to ‘over’ live your life. She was very concerned and was quite adamant I do not continue on that path.

Do you think your style comes off as being gay?

I would say that is a misconception. People have thought that yes since most guys in the fashion industry tend to have a different sexual orientation and there is some truth in it. Which is fine. But that does not mean everyone is gay and with such thinking I do not need to explain myself. If I am gay I am and in this case I am not.