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Leading fashion retailer, Deacons Kenya Limited has officially opened a Reebok store at the Hub, Karen, adding a new sports brand to its portfolio.

The Reebok store was opened at the Hub in late March and is dual branded with Adidas, which owns the Reebok brand.

Deacons Chief Executive Officer, Mr. Muchiri Wahome said that the introduction of Reebok is to cater for the growing market for sports gear and is also aligned with the retailer’s strategy of adding variety at its stores.

“Reebok is a world renowned brand in the sporting apparel, footwear, training gear and accessories that offers our customers a new experience. The Reebok store will also add freshness to our stores and brand diversification, a key focus for Deacons,” said Mr. Wahome in a statement.

Reebok was acquired by Adidas worldwide in 2005 in order to complement the latter’s offering. The Reebok brand headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping customers fulfil their potential and be ‘fit for life.’ This way, Reebok connects with the fitness consumer wherever they are and however they choose to stay fit.

In addition to the Adidas and Reebok store, Deacons also opened a Bossini store at the Hub. This is the fifth store opened since the brand was launched in December, 2013. Bossini is a widely recognised casual wear brand renowned for its comfortable, easy to mix –and - match, colourful and energetic style that offers customers an exceptional full range of good value for money casual wear apparel products for ladies' , men' , and kids' which are designed to fit our customers' needs. To promote a positive and optimistic life attitude, "be happy" is Bossini's brand value