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Created in 1994 to celebrate the nuances of black skin, the beauty revelation that was BLK/OPL became a beauty revolution rooted in colour, identity and empowerment. As the brand continues to evolve,  BLK/OPL has introduced a new look to celebrate and connect with a global consumer that transcends racial and cultural borders. The complete brand refresh includes a sharp, stylish take on the logo, packaging and e-commerce presence for a modernized brand perception. The new BLK/OPL visual identity is in hope to help target a more contemporary, fashion-forward audience.

Regardless of shade, tone or heritage, BLK/OPLl is reaching the next generation of beauty. Bold, unique and unapologetically in-control, the BLK/OPL woman is a free-thinker that sees people from around the world as more alike than different. The face make-up category will remain a growing focus for the brand and the products will continue to emphasize darker tones but will also introduce a broader range of skin tones in key pieces. This dynamic evolution is witnessed not only across the global but also here in Kenya’s city Nairobi through BLK/OPL’s main distributor, Linton's Beauty World stores across Nairobi.

“With over 20 years of experience, BLK/OPLs vision is infused with personality at every turn and encourages women to embrace their own brand of beautiful. We have always celebrated women of all skin tones and will continue to empower women through our new brand identity that is modern, confident and purposeful,” says Dheshan Naidu, International Sales and Marketing Director at Mana Products.

We here at COUTURE Africa are super excited for this new innovation and want to give out 4 hampers of the refreshed BLK/OPL to our loyal followers across all our social media platforms.


  • The makeover should be done at the BLK/OPL table at any one of the Lintons Beauty World store.
  • The picture posted of you and/or of the products used should be taken in the store.
  • The shared post should have the #COUTUREBeauty hashtag.


  • Visit one of the many Lintons Beauty World stores to get a FREE make-over at their BLK/OPL make-up bar.
  • Take pictures of your make-up beat face and/ or of the products used.
  • Post your favourite picture, #TagTheLook and use #COUTUREBeauty
  • The picture with the most likes WINS a BLK/OPL hamper and a premium skin care and makeup consultation from East Africa's top Lintons professionals.