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MyDawa, a revolutionary e-health solution was officially launched into the Kenyan market today. The technology based service makes it possible for consumers to purchase high quality healthcare, fitness and wellness products online. 

The platform, a first of its kind globally, offers customers the confidence of purchasing secure medicine in a reliable, convenient and secure way by enabling them to purchase authentic products.

For the first time in Kenya consumers will be able to access pharmaceutical and non-pharma products through the MyDawa web portal and MyDawa mobile app.

Speaking during the launch, ICT Cabinet secretary Joe Mucheru commended the MyDawa team for the innovative solution saying that it will bolster the growth of e-health in Kenya.

“As a government we have been looking at ways we can support the private sector to develop innovative ideas and technology solutions that will improve the quality of life and deliver effective healthcare services for Kenyans,” he said.

Also speaking at the event, MYDAWA founder Neil O’Leary said the app is meant to enable consumers get quality drugs at friendly prices while eliminating some of the challenges experienced in the pharmaceutical supply chain.

 “I believe in a world where digital technology is an enabler of better life. Globally, Kenya is seen as a leader in innovation and we aim to harness it in delivering high quality healthcare products, safely, conveniently and affordably.

He noted that Kenya is a global leader in technology development with extensive internet penetration and the adoption and usage of mobile technology in the everyday life of Kenyans gives it a competitive edge. “We chose Kenya as our base market because the environment here is right. Kenyans are not afraid to tackle problems and adopt solutions that fit their needs. Look at the example of the mobile money transfer business in the country, Kenya is leading in this innovation with ever growing relevance 10years after inception, added ”  O’Leary.

MyDawa will initially be available in Nairobi but will roll out to other counties in the rest of the year. MYDAWA is also expected to expand its services to other countries as it is a digital solution to a global health challenge.

The Ministry of Health has welcomed the move saying that it will provide access to essential pharmaceutical products especially for patients with chronic illnesses and who require long term medication. “We are proud of this innovation as it seeks to address some of the challenges experienced in the pharmaceutical industry and it also provides the much needed technological solutions in the healthcare sector.” said Mr. Cleopa Mailu, Health cabinet secretary.

In addition to allowing for interaction between the patient, doctors and pharmacists, the software will also enable manufactures to track and trace their medicine, monitor warehousing, delivery mechanisms and authentication process

Investment

The app has been developed by ION Kenya, an Irish private equity firm that has invested Sh500 million ($ 5 million) into the online medicine distribution business.

The bulk of the initial Sh500 million was invested in setting up the IT infrastructure and collecting market views on the product to tie back to its overall marketing plan. All this was done in the last 18 months.

“As a health and wellness brand, we are committed to offering the best products, through our mobile software. Thus, from late 2015, we’ve been involved in market research to better inform our strategy, aside from testing the app to ensure quality assurance.” said O’Leary.

The MYDAWA app is only available in Nairobi now, but will later be rolled out to other towns-to increase its coverage. To enjoy the service consumers have to first download the app (from the google app store) and register for free. They can also opt to use service on the MYDAWA.com website.

 Innovative Mobile App That Enables Consumers Buy Medicine Online Unveiled

Highlights

  • The MYDAWA app (available on google playstore) helps users order and buy prescription medicines as well as fitness & wellness products.
  • The app offers consumers the benefit of convenience as the drugs are delivered (for pick up) at the nearest pharmacy, closest to their home or office.
  • The app is only available in Nairobi, but will later be rolled out to other towns-to increase its coverage.
  • To enjoy the service consumers have to first download the app and register for free. They can also opt to use the app’s website.